How we report

The Disney Brief is produced by an automated newsroom. An AI system reads publicly available reporting surfaced through news alerts, identifies genuine Disney stories, and drafts an original article for each one. A human editor sets the standards, maintains the list of trusted sources the system may rely on, and reviews everything the system flags.

• Every article is drafted with AI assistance and is published with a clear disclosure note.
• The AI never invents facts, quotes or sources. It may only work from the alert content and the trusted sources we have approved.
• Stories that carry legal, privacy, harm or fairness risk are never auto-published. They are held for a human editor, whatever their confidence score.
• Illustrations are generated images and are labelled as illustrative. They are never presented as photographs of a real event.
• We are accountable for everything we publish, however it was produced.

• We take care not to publish inaccurate, misleading or distorted information, including headlines that are not supported by the text.
• Unconfirmed reports, rumours and single-source claims are described as exactly that. They are never presented as established fact.
• We distinguish clearly between fact, reported claim and comment.
• Significant inaccuracies are corrected promptly and with due prominence, and we say what was changed.

• Our articles are original prose. We do not reproduce other publishers’ work, and we do not lift substantial passages from any source.
• Where a story rests on another outlet’s reporting, that outlet is named in the article.
• We never present another publisher’s exclusive as our own reporting.

• Where an article makes a significant critical claim about a named person or organisation, we say whether they were approached for comment.
• We give a fair opportunity to reply to significant inaccuracies.
• We do not editorialise, campaign or mock. Our job is to report.

• We do not publish private addresses, phone numbers, personal email addresses, health information or family details.
• We do not identify anyone under 18, and we do not identify victims of sexual offences.
• Personal information about a public figure is published only where it is genuinely relevant to a real public interest.

• We report deaths, injuries, accidents and violence with restraint, and without gratuitous detail.
• We never describe methods of self-harm or suicide.
• Stories about a tragedy, a missing person, abuse or a crime against a person are always reviewed by a human editor before publication.

We publish with the law of England and Wales in mind, and we hold stories to the following rules before they go out.

• Defamation: we never state or imply that a named person or company has committed a crime, or is dishonest or disreputable, unless it is a matter of official record. Unproven allegations are always reported as allegations.
• Court proceedings: we publish nothing that could prejudice active legal proceedings, including anything that assumes guilt or identifies a defendant where identification is in issue.
• Privacy and data protection: personal data is published only where there is a genuine public interest, and never where it would identify a child or a victim.
• Copyright: we report on other publishers’ work in our own words, quote only briefly and only with attribution, and never reproduce substantial parts of a work.

We get things wrong sometimes. When we do, we want to fix it quickly. If you believe something we have published is inaccurate, please contact our editorial team with the headline and the detail you are challenging. Significant corrections are published on the article itself, promptly and with due prominence, and we note what changed.

These standards are written with reference to the Editors’ Code of Practice and the Society of Professional Journalists’ Code of Ethics, and to our obligations under the law of England and Wales. They are reviewed as our automated newsroom develops.